Your Agency’s Percentage-of-Spend Fee Is a Tax on Growth
• 10 min read
Written by Alexander Perelman
Alexander Perelman
Google Ads Bidding Glossary: What ROAS, CPA, tCPA, and tROAS Mean in the Auction
• 9 min read
Written by Alexander Perelman
Same CPA Target, Different Results: Start With the Google Ads Auction
• 10 min read
Written by Alexander Perelman
Five Google Ads Pricing Myths and the Costs They Hide
• 10 min read
Written by Alexander Perelman
ROAS or CPA? Pick the Bid Goal Your Economics Can Defend
• 9 min read
Written by Alexander Perelman
Ads Inside AI Answers: Five Predictions Advertisers Can Check
• 11 min read
Written by Alexander Perelman
The Free Google Ads Grader, Line by Line: Useful Checks and Manufactured Panic
• 10 min read
Written by Alexander Perelman
Before AI Runs Your Google Ads: A 25-Point Pre-Launch Checklist
• 9 min read
Written by Alexander Perelman
Nine Google Ads Learning-Phase Myths That Keep Campaigns Stuck
• 9 min read
Written by Alexander Perelman
Google Ads Learning Phase: Why 7 Days Is the Wrong Clock
• 9 min read
Written by Alexander Perelman
What I Got Wrong About the Google Ads Learning Phase
• 10 min read
Written by Alexander Perelman
How YouTube’s Ad Load Built Up: A Timeline from 2023 to 2026
• 11 min read
Written by Alexander Perelman
The Day-One Negative Keyword Swipe File: Six Lists to Check Before You Spend
• 9 min read
Written by Alexander Perelman
Six Weeks in Learning: The SaaS Campaign That Kept Resetting Itself
• 9 min read
Written by Alexander Perelman
Six Months, $24,000 in Fees, and an Account Nobody Watched
• 9 min read
Written by Alexander Perelman
Six Months of Agency Reports. Not One Better Cost per Job.
• 9 min read
Written by Alexander Perelman
Autonomous Ad Budget Allocation: Cost and How It Works FAQ
• 5 min read
Written by Alexander Perelman
AI Agents vs PPC Agencies: When to Fire Your Google Ads Agency
• 8 min read
Written by Alexander Perelman
The Fully Autonomous Google Ads Sales Page That Explains Nothing
• 9 min read
Written by Alexander Perelman
Percentage-of-Spend Agency Fees Reward the Wrong Thing
• 9 min read
Written by Alexander Perelman
Eight AI Google Ads Myths Keeping Agencies on the Hiring Treadmill
• 9 min read
Written by Alexander Perelman
Build a Daily Negative Keyword Shortlist Without Paying an Agency to Check It
• 9 min read
Written by Alexander Perelman
Percentage of Spend vs Flat Fees: What Does Your Google Ads Agency Really Get Paid to Do?
• 9 min read
Written by Alexander Perelman
To the Agency Owner About to Build an AI Media Buyer
• 9 min read
Written by Alexander Perelman