---
title: "groas Blog: Insights on AI & Google Ads (page 5)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 5 of 69."
url: "https://groas.com/blog/page/5"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A twitching brass gauge displayed under a glass jar with a huge price tag beside a worn toolbox, mocking billing for monitoring instead of real work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/80ef783a-c274-4c1d-8738-9da0db78076e.png)](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l)
  ## [Should Agencies Bill for AEO Separately? The Margin Math and My Verdict](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l)
  [October 18, 2026 • 9 min read](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l)

  [Written by Alexander Perelman](https://groas.com/post/should-your-agency-sell-aeo-as-its-own-l)
* [![A tiny seedling beside a rubber tape measure stretched upward by two fingers, so a plant that barely grew appears tall.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9e022109-fec0-4193-816e-77d33188d9c7.png)](https://groas.com/post/the-ai-visibility-glossary-20-terms-in-y)
  ## [The AI Visibility Glossary: 20 Terms That Can Make a Flat Month Look Like Growth](https://groas.com/post/the-ai-visibility-glossary-20-terms-in-y)
  [October 18, 2026 • 10 min read](https://groas.com/post/the-ai-visibility-glossary-20-terms-in-y)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-glossary-20-terms-in-y)
* [![A yellowed 2015 SEO rankings report with a shiny crooked "AI VISIBILITY" sticker slapped on its cover, the old year still peeking out underneath.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2e78874f-a473-4821-8bd6-6a61d19dbc87.png)](https://groas.com/post/your-white-label-ai-seo-vendor-is-sellin)
  ## [Your White-Label AI SEO Vendor Is Selling You 2015 With a New Logo](https://groas.com/post/your-white-label-ai-seo-vendor-is-sellin)
  [October 18, 2026 • 9 min read](https://groas.com/post/your-white-label-ai-seo-vendor-is-sellin)

  [Written by Alexander Perelman](https://groas.com/post/your-white-label-ai-seo-vendor-is-sellin)
* [![Two basil seedlings labelled control and treated grow to the same height, though the treated pot is pampered with gold watering can, ribbon and spotlight.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b5b2e3af-cd4e-460b-b76d-4a110240fe2d.png)](https://groas.com/post/before-you-pay-for-ai-visibility-softwar)
  ## [Make AI Visibility Software Pass This 30-Day Citation Test](https://groas.com/post/before-you-pay-for-ai-visibility-softwar)
  [October 18, 2026 • 9 min read](https://groas.com/post/before-you-pay-for-ai-visibility-softwar)

  [Written by Alexander Perelman](https://groas.com/post/before-you-pay-for-ai-visibility-softwar)
* [![A bouncer's UV torch exposes a forged 'BOT' name tag while a long queue of identical 'BOT' guests waits in the rain, suggesting most bot hits are fakes.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5d0c50c0-b85e-492f-84f8-12085b7475db.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-on-our-own-4)
  ## [We Logged 30 Days of AI Bot Traffic. The Useful Number Wasn’t Bot Hits](https://groas.com/post/we-logged-30-days-of-ai-bots-on-our-own-4)
  [October 18, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-on-our-own-4)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-on-our-own-4)
* [![Cartoon of a proud owner framing one chatbot printout like a trophy fish while a colleague holds a pile of different answers: one screenshot proves nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0b0c8264-4538-4060-be1b-e8a91a4a968a.png)](https://groas.com/post/your-ai-visibility-questions-answered-by)
  ## [AI Visibility Is a Search-Term Problem: Five Buyer Questions Answered](https://groas.com/post/your-ai-visibility-questions-answered-by)
  [October 18, 2026 • 11 min read](https://groas.com/post/your-ai-visibility-questions-answered-by)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-questions-answered-by)
* [![A worn old magnifying glass dressed in a shiny iridescent blazer with a "NEW" price tag: old search jargon resold in a new jacket.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/aa2cef2a-228d-4e0e-a428-8c4d6258f591.png)](https://groas.com/post/the-aeo-glossary-for-people-who-already-2)
  ## [The AEO Glossary for People Who Speak Google Ads](https://groas.com/post/the-aeo-glossary-for-people-who-already-2)
  [October 18, 2026 • 11 min read](https://groas.com/post/the-aeo-glossary-for-people-who-already-2)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-glossary-for-people-who-already-2)
* [![A proposal page with five of six lines struck out in red ink and peeling away, while only one line has a real published page stapled to it as proof of work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/61b1f8cb-f19f-401f-b289-3bf754594108.png)](https://groas.com/post/teardown-a-typical-3-000-a-month-aeo-ret)
  ## [A $3,000 AEO Retainer, Line by Line: What Actually Gets Shipped?](https://groas.com/post/teardown-a-typical-3-000-a-month-aeo-ret)
  [October 18, 2026 • 10 min read](https://groas.com/post/teardown-a-typical-3-000-a-month-aeo-ret)

  [Written by Alexander Perelman](https://groas.com/post/teardown-a-typical-3-000-a-month-aeo-ret)
* [![A chat speech bubble folded from an old highlighted paid-search printout, suggesting AI search questions are old PPC questions reshaped.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e8bbeeae-eabd-4226-9fdf-70dabc539cc9.png)](https://groas.com/post/six-questions-business-owners-ask-me-abo)
  ## [Six AI Visibility Questions, Answered Like PPC Questions](https://groas.com/post/six-questions-business-owners-ask-me-abo)
  [October 18, 2026 • 9 min read](https://groas.com/post/six-questions-business-owners-ask-me-abo)

  [Written by Alexander Perelman](https://groas.com/post/six-questions-business-owners-ask-me-abo)
* [![Cartoon of a marketer at a roulette table asking the croupier what position he is, as if a game of chance had rankings.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e7f16966-87ae-498b-8360-fa20ec2e2e55.png)](https://groas.com/post/what-beginners-get-wrong-about-ai-search)
  ## [Seven AI Visibility Beliefs Your Paid-Search Brain Gets Wrong](https://groas.com/post/what-beginners-get-wrong-about-ai-search)
  [October 18, 2026 • 9 min read](https://groas.com/post/what-beginners-get-wrong-about-ai-search)

  [Written by Alexander Perelman](https://groas.com/post/what-beginners-get-wrong-about-ai-search)
* [![A tiny model woman tallies five gumballs from a giant machine, some orange, some blue: the same question gives different answers, so you track the rate.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/77e6b2af-070e-4948-a9f8-09599b353f3d.png)](https://groas.com/post/build-a-40-prompt-ai-visibility-tracker)
  ## [Build a 40-Prompt AI Visibility Tracker in Google Sheets](https://groas.com/post/build-a-40-prompt-ai-visibility-tracker)
  [October 18, 2026 • 11 min read](https://groas.com/post/build-a-40-prompt-ai-visibility-tracker)

  [Written by Alexander Perelman](https://groas.com/post/build-a-40-prompt-ai-visibility-tracker)
* [![A white card with a single written answer has a brass parking meter driven through it, red flag raised: the free answer at the top now costs money.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0631dba1-b48a-4c65-90f6-d356ab53c014.png)](https://groas.com/post/from-featured-snippets-to-ai-mode-a-date-3)
  ## [From Featured Snippets to AI Mode: How Google’s Answer Slot Became Paid Space](https://groas.com/post/from-featured-snippets-to-ai-mode-a-date-3)
  [October 18, 2026 • 9 min read](https://groas.com/post/from-featured-snippets-to-ai-mode-a-date-3)

  [Written by Alexander Perelman](https://groas.com/post/from-featured-snippets-to-ai-mode-a-date-3)
* [![Cartoon: a fortune teller's crystal ball shows a rival plumber's van while the overlooked plumber calmly logs it all in a notebook beside an egg timer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b1e62f0c-2589-40d3-a28b-c8e952cec60e.png)](https://groas.com/post/one-person-thirty-days-no-new-software-m)
  ## [One Person, Four Hours a Week, No New Software: Find the AI Prompts That Skip Your Brand](https://groas.com/post/one-person-thirty-days-no-new-software-m)
  [October 18, 2026 • 9 min read](https://groas.com/post/one-person-thirty-days-no-new-software-m)

  [Written by Alexander Perelman](https://groas.com/post/one-person-thirty-days-no-new-software-m)
* [![Miniature town square: a shopkeeper polishes his own 'BEST IN TOWN' sign while the townsfolk gather across the square, talking among themselves.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a71b15a6-89ca-46a2-8520-059c898dc577.png)](https://groas.com/post/your-own-site-or-everyone-else-s-the-rea)
  ## [Your Site or Everyone Else’s? The Debate Over AI Citations](https://groas.com/post/your-own-site-or-everyone-else-s-the-rea)
  [October 18, 2026 • 11 min read](https://groas.com/post/your-own-site-or-everyone-else-s-the-rea)

  [Written by Alexander Perelman](https://groas.com/post/your-own-site-or-everyone-else-s-the-rea)
* [![Cartoon of a flooding kitchen where four consultants measure and chart the leak while only one plumber, under the sink with a wrench, is fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/251bf713-e024-4fc6-8eda-c60007c52f10.png)](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-4)
  ## [Best AI Visibility Tools, Ranked by How Close They Get to a Fix](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-4)
  [October 18, 2026 • 10 min read](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-4)

  [Written by Alexander Perelman](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-4)
* [![A tiny marketer calmly measures a smartphone that crashed into a model town while a vendor's stall of shiny gauges goes ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8c81f354-e1f8-45f7-ad04-ef58a9f453bf.png)](https://groas.com/post/an-open-letter-to-the-marketing-manager)
  ## [To the Marketing Manager Whose CEO Sent a Competitor’s ChatGPT Screenshot](https://groas.com/post/an-open-letter-to-the-marketing-manager)
  [October 18, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-marketing-manager)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-marketing-manager)
* [![A tiny new wrench on a desk with an endless receipt spilling from under it onto the floor: the tool is cheap, the work it demands is not.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4f5e5f1a-773e-4a89-b18e-3e5b7b5b7dee.png)](https://groas.com/post/what-it-really-costs-an-agency-to-delive)
  ## [The Real Cost of AEO for 10 Client Domains: $27,250–$51,550 a Month](https://groas.com/post/what-it-really-costs-an-agency-to-delive)
  [October 18, 2026 • 10 min read](https://groas.com/post/what-it-really-costs-an-agency-to-delive)

  [Written by Alexander Perelman](https://groas.com/post/what-it-really-costs-an-agency-to-delive)
* [![A taxi driver with a 'FLAT FARE' sticker stares in dread at a racing meter as his passenger points to another stop: a fixed fee versus rising costs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fc72e4f4-d9bb-49eb-a663-9e5ec6d4ff3a.png)](https://groas.com/post/how-to-package-aeo-into-a-monthly-client-2)
  ## [How to Build an AEO Retainer That Holds Its Margin at 10 Client Domains](https://groas.com/post/how-to-package-aeo-into-a-monthly-client-2)
  [October 18, 2026 • 11 min read](https://groas.com/post/how-to-package-aeo-into-a-monthly-client-2)

  [Written by Alexander Perelman](https://groas.com/post/how-to-package-aeo-into-a-monthly-client-2)
* [![Tiny model town on ledger paper: one account manager on a cargo bike loops past ten shops, some lit and live, one still under scaffolding.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/bcec0e74-ed1b-47a8-9829-71c22d126ad0.png)](https://groas.com/post/one-account-manager-10-client-domains-30)
  ## [One AM, 10 Domains, 30 Days: The AEO Retainer Profit Test](https://groas.com/post/one-account-manager-10-client-domains-30)
  [October 18, 2026 • 11 min read](https://groas.com/post/one-account-manager-10-client-domains-30)

  [Written by Alexander Perelman](https://groas.com/post/one-account-manager-10-client-domains-30)
* [![Clay doorman inspects a queue all wearing 'GPTBot' name tags; only three have official seals, the rest are scrawled fakes in clumsy disguises.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/55204b8c-b80b-4144-a1a3-f0703f45fa8b.png)](https://groas.com/post/only-30-of-the-ai-bot-hits-on-our-homepa)
  ## [Only 29.7% of Our Homepage’s Claimed AI-Bot Hits Were Verified](https://groas.com/post/only-30-of-the-ai-bot-hits-on-our-homepa)
  [October 18, 2026 • 10 min read](https://groas.com/post/only-30-of-the-ai-bot-hits-on-our-homepa)

  [Written by Alexander Perelman](https://groas.com/post/only-30-of-the-ai-bot-hits-on-our-homepa)
* [![Clay figure on a ladder fights an office fire with an extinguisher while a ceiling smoke detector draped in add-on price tags just shrieks at him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6d3a2efb-f500-48e1-bb5b-5e6e0f796d5b.png)](https://groas.com/post/teardown-what-an-aeo-tool-s-per-prompt-p)
  ## [AEO Pricing Page Teardown: What Agencies Pay For—and What They Still Have to Do](https://groas.com/post/teardown-what-an-aeo-tool-s-per-prompt-p)
  [October 18, 2026 • 10 min read](https://groas.com/post/teardown-what-an-aeo-tool-s-per-prompt-p)

  [Written by Alexander Perelman](https://groas.com/post/teardown-what-an-aeo-tool-s-per-prompt-p)
* [![A welcome mat worn through by countless muddy footprints beside an open guestbook with blank pages: many visitors, none signing your name.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1505c5b9-9a72-46ff-997c-da6b2fb603d7.png)](https://groas.com/post/7-things-businesses-believe-about-gettin-4)
  ## [7 Myths About Getting Cited by ChatGPT and AI Overviews](https://groas.com/post/7-things-businesses-believe-about-gettin-4)
  [October 18, 2026 • 9 min read](https://groas.com/post/7-things-businesses-believe-about-gettin-4)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin-4)
* [![Miniature film-set façade with a shiny rising-graph billboard, propped up from behind by tiny exhausted workers pasting documents late at night.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/63a53190-d7c1-46e6-afeb-e191bfa41ab7.png)](https://groas.com/post/the-aeo-platform-pre-signing-checklist-f)
  ## [The Agency AEO Checklist: 22 Checks Before You Sign Up 10 Client Domains](https://groas.com/post/the-aeo-platform-pre-signing-checklist-f)
  [October 18, 2026 • 9 min read](https://groas.com/post/the-aeo-platform-pre-signing-checklist-f)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-platform-pre-signing-checklist-f)
* [![Model town square where tiny people climb footnote steps into a glowing giant book, ignoring a paid billboard hidden behind a closed curtain.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/20991bb1-e014-4834-ad18-01ea176bb8e1.png)](https://groas.com/post/ai-overview-ads-vs-earned-ai-overview-ci)
  ## [AI Overview Ads vs Earned Citations: Where I’d Put the Next Dollar](https://groas.com/post/ai-overview-ads-vs-earned-ai-overview-ci)
  [October 18, 2026 • 11 min read](https://groas.com/post/ai-overview-ads-vs-earned-ai-overview-ci)

  [Written by Alexander Perelman](https://groas.com/post/ai-overview-ads-vs-earned-ai-overview-ci)
* [![Cartoon of a businessman raising an auction paddle at a library desk while the librarian builds an answer from books, ignoring his bid for third place.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d167a528-497d-4701-8bf6-e84a9739c354.png)](https://groas.com/post/i-came-to-ai-search-thinking-like-a-goog)
  ## [AI Visibility: The Paid-Search Instincts That Mislead Beginners](https://groas.com/post/i-came-to-ai-search-thinking-like-a-goog)
  [October 18, 2026 • 10 min read](https://groas.com/post/i-came-to-ai-search-thinking-like-a-goog)

  [Written by Alexander Perelman](https://groas.com/post/i-came-to-ai-search-thinking-like-a-goog)
* [![A consultant hands a glossy report to a soaked plumbing-shop owner as a burst pipe floods the office, the wrenches on the wall untouched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/89745073-bf71-4b6a-951b-98aedff50434.png)](https://groas.com/post/stop-buying-aeo-software-to-resell-your)
  ## [Stop Reselling AEO Dashboards. Clients Pay for the Fixes.](https://groas.com/post/stop-buying-aeo-software-to-resell-your)
  [October 18, 2026 • 9 min read](https://groas.com/post/stop-buying-aeo-software-to-resell-your)

  [Written by Alexander Perelman](https://groas.com/post/stop-buying-aeo-software-to-resell-your)
* ## [Local Services Ads vs Google Ads for Law Firms: Lead Quality and Cost](https://groas.com/post/local-services-ads-vs-google-ads-law-firms)
  [October 17, 2026 • 6 min read](https://groas.com/post/local-services-ads-vs-google-ads-law-firms)

  [Written by Alexander Perelman](https://groas.com/post/local-services-ads-vs-google-ads-law-firms)
* ## [AI Max for Search in Google Ads: What It Is and How It Works](https://groas.com/post/ai-max-for-search-google-ads-explained)
  [October 17, 2026 • 5 min read](https://groas.com/post/ai-max-for-search-google-ads-explained)

  [Written by Alexander Perelman](https://groas.com/post/ai-max-for-search-google-ads-explained)
* [![A rebadged security camera with a red recording light watches a burst pipe flood the floor while a dusty wrench sits unused: monitoring sold instead of fixing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/79444626-4fa2-4b76-997d-85d8ce0353ec.png)](https://groas.com/post/7-things-agencies-believe-about-white-la)
  ## [7 White-Label AI SEO Myths That Eat Agency Margin](https://groas.com/post/7-things-agencies-believe-about-white-la)
  [October 17, 2026 • 9 min read](https://groas.com/post/7-things-agencies-believe-about-white-la)

  [Written by Alexander Perelman](https://groas.com/post/7-things-agencies-believe-about-white-la)
* [![Model village: a deep muddy path trampled to one house's red door, while a neat estate of identical 'FAQ' houses beside it has untouched lawns.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/619d4a34-4d1d-46b6-878c-33c8d25258a8.png)](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)
  ## [ChatGPT Fetched Our Homepage 801 Times and Our Blog Index Four Times. Stop Buying FAQ Posts.](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)
  [October 17, 2026 • 9 min read](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)

  [Written by Alexander Perelman](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)

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## Structured data

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