---
title: "groas Blog: Insights on AI & Google Ads (page 2)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 2 of 69."
url: "https://groas.com/blog/page/2"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Cartoon of a business owner offering cash at a library reference desk while the librarian points to the card catalogue: citations are earned, not bought.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c85f4ae2-cf8a-4740-9774-77b6d9599acb.png)](https://groas.com/post/search-ad-habits-that-backfire-when-you)
  ## [What PPC-Trained Owners Get Wrong About AI Citations](https://groas.com/post/search-ad-habits-that-backfire-when-you)
  [October 20, 2026 • 10 min read](https://groas.com/post/search-ad-habits-that-backfire-when-you)

  [Written by Alexander Perelman](https://groas.com/post/search-ad-habits-that-backfire-when-you)
* [![Tiny snowy model town: grand shops sit in untouched snow while footprints crowd one small shop, and a man with a clipboard surveys passers-by, facing away.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/afc225ea-c759-42f5-950b-a4f8016e6ba9.png)](https://groas.com/post/stop-buying-prompt-trackers-to-find-your)
  ## [Stop Buying Prompt Trackers to Find Your AI Content Gaps](https://groas.com/post/stop-buying-prompt-trackers-to-find-your)
  [October 20, 2026 • 9 min read](https://groas.com/post/stop-buying-prompt-trackers-to-find-your)

  [Written by Alexander Perelman](https://groas.com/post/stop-buying-prompt-trackers-to-find-your)
* [![Tiny workers on a tabletop model of a web page shove a glossy hero banner aside to install a plain answer sign and question-mark headings beneath the headline.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/61be4a6e-9c35-4941-a9b3-6700af53fc33.png)](https://groas.com/post/rebuild-one-landing-page-for-ai-overview)
  ## [Fix One PPC Landing Page for AI Overviews: Six Edits You Can Check Yourself](https://groas.com/post/rebuild-one-landing-page-for-ai-overview)
  [October 20, 2026 • 11 min read](https://groas.com/post/rebuild-one-landing-page-for-ai-overview)

  [Written by Alexander Perelman](https://groas.com/post/rebuild-one-landing-page-for-ai-overview)
* [![A polished brass thermometer reading near zero, fed by a coin meter, on a frost-covered wall: paying rent to measure the cold instead of fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/70260abd-9b30-4a08-a71d-0aa288247b3c.png)](https://groas.com/post/your-ai-visibility-score-is-the-new-qual)
  ## [Your AI Visibility Score Is Quality Score All Over Again](https://groas.com/post/your-ai-visibility-score-is-the-new-qual)
  [October 20, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-score-is-the-new-qual)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-score-is-the-new-qual)
* [![Tiny model town: a reporter takes notes from a messy notice board while a sleek, windowless pavilion with only a 'Book a Demo' door stands ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2d4a208e-94d5-42ac-86f8-5ede9207dbcb.png)](https://groas.com/post/an-open-letter-to-the-business-owner-who-2)
  ## [An Open Letter to the Owner Whose Best Landing Page AI Overviews Can’t Quote](https://groas.com/post/an-open-letter-to-the-business-owner-who-2)
  [October 20, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-business-owner-who-2)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-business-owner-who-2)
* [![An engineer finds a padlock chained to a jet's wheel while the pilot polishes the windscreen, as polishing copy is useless if crawlers are locked out.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/024727cf-c2f6-4eec-bf96-55f9a446de26.png)](https://groas.com/post/the-ai-crawlability-pre-flight-24-checks)
  ## [The AI Crawlability Pre-Flight: 24 Checks Before You Rewrite a Page](https://groas.com/post/the-ai-crawlability-pre-flight-24-checks)
  [October 20, 2026 • 10 min read](https://groas.com/post/the-ai-crawlability-pre-flight-24-checks)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-crawlability-pre-flight-24-checks)
* [![Two identical basil plants grown to the same height, one beside a fancy brass watering can, the other an untouched holdout, both watered by a leaking roof.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/39d3b042-949f-4273-97ac-9cdf897bf8ab.png)](https://groas.com/post/the-holdout-test-how-to-tell-in-six-week)
  ## [The Six-Week Holdout Test for AI Overview Software](https://groas.com/post/the-holdout-test-how-to-tell-in-six-week)
  [October 20, 2026 • 11 min read](https://groas.com/post/the-holdout-test-how-to-tell-in-six-week)

  [Written by Alexander Perelman](https://groas.com/post/the-holdout-test-how-to-tell-in-six-week)
* [![Tiny model market square where blue "Sponsored" billboards rise over stalls while a figure with a clipboard counts the open stalls that remain.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d5285450-2111-4c15-801c-59980666321c.png)](https://groas.com/post/are-ads-crowding-out-your-ai-overview-ci)
  ## [Are Ads Crowding Out Your AI Citations? Run This 90-Day Query Test](https://groas.com/post/are-ads-crowding-out-your-ai-overview-ci)
  [October 20, 2026 • 11 min read](https://groas.com/post/are-ads-crowding-out-your-ai-overview-ci)

  [Written by Alexander Perelman](https://groas.com/post/are-ads-crowding-out-your-ai-overview-ci)
* [![An expired parking meter stands beside a thriving oak sapling tagged '\[1\]': paid placement runs out, while an earned citation keeps growing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/aa9e1943-5145-47c2-be33-a6a5eeee0ab2.png)](https://groas.com/post/buy-the-ai-overview-ad-or-earn-the-citat)
  ## [AI Overview Ads vs. Earned Citations: Which Deserves Your Next Search Dollar?](https://groas.com/post/buy-the-ai-overview-ad-or-earn-the-citat)
  [October 20, 2026 • 11 min read](https://groas.com/post/buy-the-ai-overview-ad-or-earn-the-citat)

  [Written by Alexander Perelman](https://groas.com/post/buy-the-ai-overview-ad-or-earn-the-citat)
* [![Miniature movers stack fine furniture outside a showroom whose door is bricked shut: good content piling up where no visitor can get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a351b684-3f64-40e5-96cd-a7e616ade69f.png)](https://groas.com/post/postmortem-how-a-business-goes-invisible)
  ## [Postmortem: The Access Failure Behind a Brand’s Absence From AI Answers](https://groas.com/post/postmortem-how-a-business-goes-invisible)
  [October 20, 2026 • 9 min read](https://groas.com/post/postmortem-how-a-business-goes-invisible)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-business-goes-invisible)
* [![Tiny businessman behind a giant '34%' sign with an up arrow on a model street, finding it's just a plywood facade propped up by braces.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a0b176a3-98cb-4dfe-87a3-0342394fe6bd.png)](https://groas.com/post/the-ai-visibility-glossary-for-people-wh-2)
  ## [The AI Visibility Glossary for Google Ads People: 21 Terms and the Numbers Vendors Inflate](https://groas.com/post/the-ai-visibility-glossary-for-people-wh-2)
  [October 20, 2026 • 10 min read](https://groas.com/post/the-ai-visibility-glossary-for-people-wh-2)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-glossary-for-people-wh-2)
* [![Cartoon of a man in a sinking rowboat admiring a fancy water-level gauge while ignoring the bucket at his feet, as a salesman gives a thumbs-up.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0664b3a1-af2d-4206-b60f-92b3004fbbc3.png)](https://groas.com/post/ai-search-visibility-tools-ranked-by-whe)
  ## [AI Search Visibility Tools, Ranked by What They Actually Change](https://groas.com/post/ai-search-visibility-tools-ranked-by-whe)
  [October 20, 2026 • 11 min read](https://groas.com/post/ai-search-visibility-tools-ranked-by-whe)

  [Written by Alexander Perelman](https://groas.com/post/ai-search-visibility-tools-ranked-by-whe)
* [![A toy crane lifts one complete apartment unit, with its own door and lit window, out of a model building, showing a page block that works on its own.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/37f3a904-9a18-4ba5-80af-b09e16bb778d.png)](https://groas.com/post/swipe-file-14-copy-ready-page-blocks-ai)
  ## [Swipe File: 14 Page Blocks Built to Stand Alone in AI Answers](https://groas.com/post/swipe-file-14-copy-ready-page-blocks-ai)
  [October 20, 2026 • 10 min read](https://groas.com/post/swipe-file-14-copy-ready-page-blocks-ai)

  [Written by Alexander Perelman](https://groas.com/post/swipe-file-14-copy-ready-page-blocks-ai)
* [![Tabletop model of a tiny cottage flying a "\[1\]" citation flag, boxed in by rising billboard towers labelled "Sponsored" as cranes build more.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3e9c137f-5a48-4e06-bfc3-797089018ddf.png)](https://groas.com/post/from-ten-blue-links-to-ads-in-llms-a-dat)
  ## [From Free Citations to Ads in AI Answers: The 2022–2026 Timeline](https://groas.com/post/from-ten-blue-links-to-ads-in-llms-a-dat)
  [October 20, 2026 • 11 min read](https://groas.com/post/from-ten-blue-links-to-ads-in-llms-a-dat)

  [Written by Alexander Perelman](https://groas.com/post/from-ten-blue-links-to-ads-in-llms-a-dat)
* [![Clay shopkeeper polishes a gleaming window display while couriers bump into the shop's boarded, padlocked door: polish is useless if visitors can't get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/01b0e9b1-d0fd-4e56-a0c7-96a70a8c73f3.png)](https://groas.com/post/your-ai-visibility-questions-answered-bl)
  ## [AI Visibility Questions, Answered Bluntly: Citations, Content Gaps, Bot Access and DIY Tracking](https://groas.com/post/your-ai-visibility-questions-answered-bl)
  [October 20, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-questions-answered-bl)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-questions-answered-bl)
* [![A security camera clamped to a dripping tap records the leak while an unused wrench lies in the puddle: watching the problem instead of fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/216012a9-f4e6-4bc3-8cf1-6f6b55b05500.png)](https://groas.com/post/teardown-the-get-featured-in-ai-overview)
  ## [Teardown: Does an AI Overview Feature Page Fix Your Pages or Just Watch Them?](https://groas.com/post/teardown-the-get-featured-in-ai-overview)
  [October 20, 2026 • 10 min read](https://groas.com/post/teardown-the-get-featured-in-ai-overview)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-get-featured-in-ai-overview)
* [![Two identical basil plants, one pampered with a red ribbon and labelled EDITED, one labelled CONTROL, both leaning identically toward the same window light.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0ec64912-c092-4e79-86f1-504d72ca28a0.png)](https://groas.com/post/did-that-page-edit-actually-win-the-ai-o)
  ## [Did Your Page Edit Win the AI Overview? A 21-Day Holdout Test](https://groas.com/post/did-that-page-edit-actually-win-the-ai-o)
  [October 20, 2026 • 10 min read](https://groas.com/post/did-that-page-edit-actually-win-the-ai-o)

  [Written by Alexander Perelman](https://groas.com/post/did-that-page-edit-actually-win-the-ai-o)
* [![Clay sign-painter gapes as a cheerful decorator rolls white paint over his neatly lettered price and writes "flexible" in its place.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/90974c09-c919-4668-ba1b-1eced37b5d35.png)](https://groas.com/post/the-night-a-client-swapped-their-landing)
  ## [The Landing Page Swap That Tanked My Quality Score Is Coming for AEO Agencies](https://groas.com/post/the-night-a-client-swapped-their-landing)
  [October 20, 2026 • 9 min read](https://groas.com/post/the-night-a-client-swapped-their-landing)

  [Written by Alexander Perelman](https://groas.com/post/the-night-a-client-swapped-their-landing)
* [![A cracked fortune cookie whose paper fortune is almost fully covered by a glossy yellow "Sponsored" label, leaving only a tiny scrap of plain text.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/58734b6c-bf32-4766-9ea7-ba0f5a22e77c.png)](https://groas.com/post/the-ai-answer-is-about-to-become-the-201)
  ## [AI Answers Are Becoming Ad Inventory: Four Predictions for 2027](https://groas.com/post/the-ai-answer-is-about-to-become-the-201)
  [October 20, 2026 • 11 min read](https://groas.com/post/the-ai-answer-is-about-to-become-the-201)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-answer-is-about-to-become-the-201)
* [![A tiny model checkpoint where an inspector lets few 'BOT'-tagged figurines through while most crowd a holding pen, showing most claimed AI crawlers are fakes.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/426a8b53-1546-496f-90d3-f876bc2c7e97.png)](https://groas.com/post/73-of-the-ai-bot-traffic-on-our-robots-t)
  ## [15,436 AI Bot Hits, 4,125 Verified: What 30 Days of Edge Logs Actually Show](https://groas.com/post/73-of-the-ai-bot-traffic-on-our-robots-t)
  [October 20, 2026 • 9 min read](https://groas.com/post/73-of-the-ai-bot-traffic-on-our-robots-t)

  [Written by Alexander Perelman](https://groas.com/post/73-of-the-ai-bot-traffic-on-our-robots-t)
* [![Cartoon of a proud owner pointing at a beeping ceiling monitor while the office calmly burns, captioned “Good news: it noticed” — tracking isn’t fixing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/76cb7093-1722-4d3b-afe2-383f79bc698a.png)](https://groas.com/post/what-ai-search-monitoring-really-costs-a)
  ## [AI Search Monitoring Costs: The Dashboard Is the Cheap Part](https://groas.com/post/what-ai-search-monitoring-really-costs-a)
  [October 20, 2026 • 10 min read](https://groas.com/post/what-ai-search-monitoring-really-costs-a)

  [Written by Alexander Perelman](https://groas.com/post/what-ai-search-monitoring-really-costs-a)
* [![A burst copper pipe sprays water through a glossy report taped around it as a bandage: the report diagnoses the leak but fixes nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/77c19047-e47d-4a4d-bda9-982c7f65cac5.png)](https://groas.com/post/introducing-citemaxx-agency-pro-the-whit)
  ## [Introducing CiteMaxx Agency Pro™: White-Label AEO Reports Without the Fixes](https://groas.com/post/introducing-citemaxx-agency-pro-the-whit)
  [October 20, 2026 • 9 min read](https://groas.com/post/introducing-citemaxx-agency-pro-the-whit)

  [Written by Alexander Perelman](https://groas.com/post/introducing-citemaxx-agency-pro-the-whit)
* [![A weary agency owner eyes a taxi meter ticking on his desk, a jab at AEO tools that charge more per prompt as clients grow.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6ec7410e-75ed-4aa2-84aa-3c5504a671fe.png)](https://groas.com/post/prompt-caps-are-just-percentage-of-spend)
  ## [Prompt Caps Are Percentage-of-Spend in a New Costume](https://groas.com/post/prompt-caps-are-just-percentage-of-spend)
  [October 20, 2026 • 9 min read](https://groas.com/post/prompt-caps-are-just-percentage-of-spend)

  [Written by Alexander Perelman](https://groas.com/post/prompt-caps-are-just-percentage-of-spend)
* [![A tiny "$99" price tag tied to an enormous receipt that unrolls across a desk and floor: the tool is cheap, but the full service bill is huge.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/81e47c8e-00fe-40e3-9214-11ed9919c2f2.png)](https://groas.com/post/what-it-actually-costs-an-agency-to-deli)
  ## [The Real Cost of Done-for-You AEO: One Client Domain, Every Line Item](https://groas.com/post/what-it-actually-costs-an-agency-to-deli)
  [October 20, 2026 • 10 min read](https://groas.com/post/what-it-actually-costs-an-agency-to-deli)

  [Written by Alexander Perelman](https://groas.com/post/what-it-actually-costs-an-agency-to-deli)
* [![Tiny model farmer with a stopwatch times work on three test plots, from tidy to overgrown, before a vast empty field she hasn't planted yet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/12ad3346-cd4c-4d56-bfce-d4a627b6488d.png)](https://groas.com/post/before-you-package-aeo-into-a-retainer-a)
  ## [Before You Sell an AEO Retainer, Run This 30-Day Pilot on Three Client Domains](https://groas.com/post/before-you-package-aeo-into-a-retainer-a)
  [October 20, 2026 • 10 min read](https://groas.com/post/before-you-package-aeo-into-a-retainer-a)

  [Written by Alexander Perelman](https://groas.com/post/before-you-package-aeo-into-a-retainer-a)
* [![A car dashboard handmade from cardboard, masking tape, spreadsheet printouts and pencil gauge needles, showing a DIY tracker built before buying a real one.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3475b52f-196f-485f-8096-a777f7342be4.png)](https://groas.com/post/build-your-own-ai-mention-tracker-in-an)
  ## [Build an AI Mention Tracker Before You Buy a Dashboard](https://groas.com/post/build-your-own-ai-mention-tracker-in-an)
  [October 20, 2026 • 10 min read](https://groas.com/post/build-your-own-ai-mention-tracker-in-an)

  [Written by Alexander Perelman](https://groas.com/post/build-your-own-ai-mention-tracker-in-an)
* [![A tiny shopkeeper with a clipboard tallies travellers at a model crossroads whose signpost sends everyone to rival shops, never down her lane.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2190f170-60ba-418c-9293-c755c663d70e.png)](https://groas.com/post/build-a-search-terms-report-for-ai-answe)
  ## [Build an AI Search Terms Report in One Afternoon](https://groas.com/post/build-a-search-terms-report-for-ai-answe)
  [October 20, 2026 • 10 min read](https://groas.com/post/build-a-search-terms-report-for-ai-answe)

  [Written by Alexander Perelman](https://groas.com/post/build-a-search-terms-report-for-ai-answe)
* [![A polished brass gauge tagged "MONITORED" reads red on a burst copper pipe spraying water, while an unused wrench lies nearby.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/26c58ff6-f232-4e11-bbdf-e36d40d96f50.png)](https://groas.com/post/should-your-agency-resell-an-aeo-dashboa)
  ## [AEO Retainers: Resell the Dashboard or White-Label the Work?](https://groas.com/post/should-your-agency-resell-an-aeo-dashboa)
  [October 20, 2026 • 10 min read](https://groas.com/post/should-your-agency-resell-an-aeo-dashboa)

  [Written by Alexander Perelman](https://groas.com/post/should-your-agency-resell-an-aeo-dashboa)
* [![Tiny model figures crowd through a grand library and leave empty-handed, while across the street small dated newsstands hand out orange answer slips.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7cf067df-5899-4036-9cad-e5cec1e1cd15.png)](https://groas.com/post/postmortem-bots-read-our-category-pages)
  ## [Postmortem: AI Bots Fetched Our Hub Pages Hundreds of Times. They Fed Zero Live Answers.](https://groas.com/post/postmortem-bots-read-our-category-pages)
  [October 20, 2026 • 10 min read](https://groas.com/post/postmortem-bots-read-our-category-pages)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-bots-read-our-category-pages)
* [![Cartoon of a contractor proudly showing a chart of a leak to a homeowner standing in a flooded kitchen: monitoring a problem isn't fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b325a07b-4c76-4b72-bc10-5547bfe940ee.png)](https://groas.com/post/the-does-it-actually-fix-anything-checkl)
  ## [The AEO Trial Checklist: 18 Checks That Prove a Tool Shipped a Fix](https://groas.com/post/the-does-it-actually-fix-anything-checkl)
  [October 20, 2026 • 9 min read](https://groas.com/post/the-does-it-actually-fix-anything-checkl)

  [Written by Alexander Perelman](https://groas.com/post/the-does-it-actually-fix-anything-checkl)

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## Structured data

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