---
title: "groas Blog: Insights on AI & Google Ads"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS."
url: "https://groas.com/blog"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

The Best Blog Around AI & Google Ads On The Internet.

[![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://groas.com/media/blog/cc1cf7502161d283a6f983fee08a418fa3a65ac5f166f025f013daf2e1d151b4.jpg)](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

## [Google Ads Agency Pricing Models Compared: 2026 Guide](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory.](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[May 24, 2026 • 11 min read](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* ## [How Competitive SaaS Brands Move From Page Two to Page One Organically](https://groas.com/post/competitive-saas-organic-visibility-guide)
  [October 22, 2026 • 4 min read](https://groas.com/post/competitive-saas-organic-visibility-guide)

  [Written by Alexander Perelman](https://groas.com/post/competitive-saas-organic-visibility-guide)
* ## [How to Switch Google Ads Agencies Without Losing Performance](https://groas.com/post/switch-google-ads-agency-without-losing-performance)
  [October 22, 2026 • 4 min read](https://groas.com/post/switch-google-ads-agency-without-losing-performance)

  [Written by Alexander Perelman](https://groas.com/post/switch-google-ads-agency-without-losing-performance)
* ## [What Is a Knowledge Graph and Why Does It Matter for AI Visibility?](https://groas.com/post/what-is-knowledge-graph-ai-visibility)
  [October 21, 2026 • 4 min read](https://groas.com/post/what-is-knowledge-graph-ai-visibility)

  [Written by Alexander Perelman](https://groas.com/post/what-is-knowledge-graph-ai-visibility)
* ## [Google Core Updates and Helpful Content Guidelines: What They Mean for AI Visibility in 2026](https://groas.com/post/google-core-updates-helpful-content-ai-visibility)
  [October 21, 2026 • 7 min read](https://groas.com/post/google-core-updates-helpful-content-ai-visibility)

  [Written by Alexander Perelman](https://groas.com/post/google-core-updates-helpful-content-ai-visibility)
* [![A claw machine lifts one page with a highlighted paragraph from a pile, while another page sits padlocked in a box the claw can't reach.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/334f9f26-eee4-43e3-8072-df225d11b49f.png)](https://groas.com/post/why-chatgpt-cites-your-competitor-and-no)
  ## [Why ChatGPT Cites Your Competitor: The Retrieval Event Behind Every Answer](https://groas.com/post/why-chatgpt-cites-your-competitor-and-no)
  [October 21, 2026 • 10 min read](https://groas.com/post/why-chatgpt-cites-your-competitor-and-no)

  [Written by Alexander Perelman](https://groas.com/post/why-chatgpt-cites-your-competitor-and-no)
* [![Five identical cracked fortune cookies in a row, only two slips marked with a red star: the same question gives different answers each time.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b6253a94-c05a-4d2b-af50-45a32e6216cf.png)](https://groas.com/post/prompt-spreadsheets-vs-tracking-dashboar)
  ## [AI Visibility: Prompt Spreadsheets vs Dashboards vs Crawler Logs](https://groas.com/post/prompt-spreadsheets-vs-tracking-dashboar)
  [October 21, 2026 • 11 min read](https://groas.com/post/prompt-spreadsheets-vs-tracking-dashboar)

  [Written by Alexander Perelman](https://groas.com/post/prompt-spreadsheets-vs-tracking-dashboar)
* [![Cartoon of a beaming doctor showing a sick patient a fancy gold thermometer, cheering a fever of 18%, while the medicine cabinet behind him stays padlocked.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6ba5eaff-b05d-436c-9d0c-b38e1b6bb469.png)](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-5)
  ## [AI Visibility Tools Ranked: Which Ones Show You the Prompt, the Competitor, and the Fix?](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-5)
  [October 21, 2026 • 11 min read](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-5)

  [Written by Alexander Perelman](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-5)
* [![A tiny model town at night where couriers ignore glossy showrooms and queue at a humble kiosk of dated slips, the plain reference page bots actually fetch.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/24617c1b-e14c-47f1-bef2-dbe544cb66d0.png)](https://groas.com/post/thirty-days-of-bot-logs-the-page-chatgpt)
  ## [Thirty Days of Bot Logs: The Changelog ChatGPT Kept Fetching](https://groas.com/post/thirty-days-of-bot-logs-the-page-chatgpt)
  [October 21, 2026 • 9 min read](https://groas.com/post/thirty-days-of-bot-logs-the-page-chatgpt)

  [Written by Alexander Perelman](https://groas.com/post/thirty-days-of-bot-logs-the-page-chatgpt)
* [![Model parking lot where workers paint 'PAID' on every bay near a shop door while one small car grabs the last free spot, as paid ads crowd out free citations.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/240b4fa2-af31-42ee-aba4-bbfa17d60bf7.png)](https://groas.com/post/ads-are-coming-to-every-ai-answer-by-202)
  ## [AI Ads Will Crowd the Free Citation Slot: Five Predictions for 2027](https://groas.com/post/ads-are-coming-to-every-ai-answer-by-202)
  [October 21, 2026 • 10 min read](https://groas.com/post/ads-are-coming-to-every-ai-answer-by-202)

  [Written by Alexander Perelman](https://groas.com/post/ads-are-coming-to-every-ai-answer-by-202)
* [![A polished brass tap stays dry over an empty basin because the pipe feeding it is padlocked shut: perfecting the outlet is useless when the supply is blocked.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f4ff6397-565e-4e08-ba3f-a6820c29a2e8.png)](https://groas.com/post/how-an-ai-assistant-actually-reaches-you)
  ## [AI Visibility Starts at the Fetch: Where the Chain Breaks](https://groas.com/post/how-an-ai-assistant-actually-reaches-you)
  [October 21, 2026 • 10 min read](https://groas.com/post/how-an-ai-assistant-actually-reaches-you)

  [Written by Alexander Perelman](https://groas.com/post/how-an-ai-assistant-actually-reaches-you)
* [![Clay marketer frantically cranks a red BID dial bolted to a library card catalog, coins spilling, while a calm librarian pulls a card from another drawer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/42b63e4d-5bdc-488d-a723-9796921bd1b3.png)](https://groas.com/post/what-i-got-wrong-about-getting-cited-by)
  ## [7 PPC Instincts That Get AI Citations Wrong](https://groas.com/post/what-i-got-wrong-about-getting-cited-by)
  [October 21, 2026 • 9 min read](https://groas.com/post/what-i-got-wrong-about-getting-cited-by)

  [Written by Alexander Perelman](https://groas.com/post/what-i-got-wrong-about-getting-cited-by)
* [![A lavish gold-embossed leather report casts its shadow over a blank, untouched page: a costly account of the problem, with none of the work done.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ecfc11e1-85ca-4af7-8321-e3eb3e6dd339.png)](https://groas.com/post/aeo-agency-vs-in-house-monitoring-vs-don)
  ## [AEO Agency vs In-House Monitoring vs Done-for-You: What Ships for the Money?](https://groas.com/post/aeo-agency-vs-in-house-monitoring-vs-don)
  [October 21, 2026 • 10 min read](https://groas.com/post/aeo-agency-vs-in-house-monitoring-vs-don)

  [Written by Alexander Perelman](https://groas.com/post/aeo-agency-vs-in-house-monitoring-vs-don)
* [![A watering can pours copper coins mostly onto fast-wilting cress and only a trickle onto a slow oak sapling: one budget, two engines with different needs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d75ab957-2ac4-43a7-ba9e-19e3f981aa5b.png)](https://groas.com/post/chatgpt-and-perplexity-vs-google-ai-over)
  ## [ChatGPT and Perplexity vs. Google AI Overviews: Which Gets Your Content Budget First?](https://groas.com/post/chatgpt-and-perplexity-vs-google-ai-over)
  [October 21, 2026 • 11 min read](https://groas.com/post/chatgpt-and-perplexity-vs-google-ai-over)

  [Written by Alexander Perelman](https://groas.com/post/chatgpt-and-perplexity-vs-google-ai-over)
* [![A clay shop owner frantically repaints his storefront over one Polaroid of a rival, ignoring a line of photos behind him where his shop appears in most.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/10577784-75fd-45c9-bfd5-0aa833d51aae.png)](https://groas.com/post/getting-your-business-cited-by-chatgpt-a)
  ## [7 Search Habits That Waste Your First Three Months of AI Citation Work](https://groas.com/post/getting-your-business-cited-by-chatgpt-a)
  [October 21, 2026 • 10 min read](https://groas.com/post/getting-your-business-cited-by-chatgpt-a)

  [Written by Alexander Perelman](https://groas.com/post/getting-your-business-cited-by-chatgpt-a)
* [![Tiny model workers polish a perfect shopfront while a courier is stopped at a red barrier before the door, so all that polish never gets delivered.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/91c9ed52-e39e-46c1-8278-494220ea94b3.png)](https://groas.com/post/the-technical-seo-fixes-that-actually-ma)
  ## [AI Visibility Audits: Fix What Bots Can’t Fetch, Read or Quote](https://groas.com/post/the-technical-seo-fixes-that-actually-ma)
  [October 21, 2026 • 9 min read](https://groas.com/post/the-technical-seo-fixes-that-actually-ma)

  [Written by Alexander Perelman](https://groas.com/post/the-technical-seo-fixes-that-actually-ma)
* ## [The Agency AEO Buying Checklist: 21 Questions That Protect Your Retainer Margin](https://groas.com/post/the-aeo-platform-buying-checklist-for-ag)
  [October 21, 2026 • 9 min read](https://groas.com/post/the-aeo-platform-buying-checklist-for-ag)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-platform-buying-checklist-for-ag)
* [![Tabletop paper model where three page figures fail at different points—a locked gate, a wrong turn, and a podium where a hand picks another page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/120be71a-77c6-4d6b-bfac-bef1cf32f46d.png)](https://groas.com/post/why-ai-doesn-t-cite-you-the-three-gaps-b)
  ## [Why AI Search Doesn’t Cite You: Three Different Gaps, Three Different Fixes](https://groas.com/post/why-ai-doesn-t-cite-you-the-three-gaps-b)
  [October 21, 2026 • 10 min read](https://groas.com/post/why-ai-doesn-t-cite-you-the-three-gaps-b)

  [Written by Alexander Perelman](https://groas.com/post/why-ai-doesn-t-cite-you-the-three-gaps-b)
* [![An antique cash register with an empty open drawer prints a long receipt showing only a soaring trend line: plenty of charted activity, no money.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1802f6e7-7460-41a6-ad87-b064ae28ce4f.png)](https://groas.com/post/stop-measuring-ai-share-of-voice-it-s-th)
  ## [Stop Measuring AI Share of Voice. Measure What Reaches Buyers.](https://groas.com/post/stop-measuring-ai-share-of-voice-it-s-th)
  [October 21, 2026 • 10 min read](https://groas.com/post/stop-measuring-ai-share-of-voice-it-s-th)

  [Written by Alexander Perelman](https://groas.com/post/stop-measuring-ai-share-of-voice-it-s-th)
* ## [Are AI Overviews Hurting My Google Ads Efficiency? Ads in AI Overviews and LLMs Explained](https://groas.com/post/ai-overviews-ads-efficiency-impact-faq)
  [October 20, 2026 • 6 min read](https://groas.com/post/ai-overviews-ads-efficiency-impact-faq)

  [Written by Alexander Perelman](https://groas.com/post/ai-overviews-ads-efficiency-impact-faq)
* ## [White-Label AEO Reporting: Fixing Common Challenges and Moving From Monthly PDFs to Real-Time Visibility](https://groas.com/post/white-label-aeo-reporting-realtime-challenges)
  [October 20, 2026 • 6 min read](https://groas.com/post/white-label-aeo-reporting-realtime-challenges)

  [Written by Alexander Perelman](https://groas.com/post/white-label-aeo-reporting-realtime-challenges)
* ## [AI Overview Dashboard vs. DIY vs. Done-for-You: Who Actually Changes the Page?](https://groas.com/post/dashboard-agency-or-doing-it-yourself-wh)
  [October 20, 2026 • 11 min read](https://groas.com/post/dashboard-agency-or-doing-it-yourself-wh)

  [Written by Alexander Perelman](https://groas.com/post/dashboard-agency-or-doing-it-yourself-wh)
* [![Tiny prospectors pan a stream of shredded receipts for gold question-mark nuggets and sort them into ranked crates, buyer questions mined from your own data.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/22663f69-ca4b-4f29-9bd4-284440392b8b.png)](https://groas.com/post/your-google-ads-search-terms-report-is-a)
  ## [Turn Google Ads Search Terms Into a Ranked AI Citation Gap List](https://groas.com/post/your-google-ads-search-terms-report-is-a)
  [October 20, 2026 • 10 min read](https://groas.com/post/your-google-ads-search-terms-report-is-a)

  [Written by Alexander Perelman](https://groas.com/post/your-google-ads-search-terms-report-is-a)
* [![Clay reporter with an empty notepad holds out a mic to a grinning plumber who answers only by pushing an $89 sign-up clipboard at her.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8bd12386-1a99-4e98-b13b-ebff0ef0b6fd.png)](https://groas.com/post/your-best-converting-ppc-landing-page-is)
  ## [The PPC Landing Page That Converts Clicks but Gives AI Overviews Nothing to Quote](https://groas.com/post/your-best-converting-ppc-landing-page-is)
  [October 20, 2026 • 11 min read](https://groas.com/post/your-best-converting-ppc-landing-page-is)

  [Written by Alexander Perelman](https://groas.com/post/your-best-converting-ppc-landing-page-is)
* [![Clay figure stands under a leaking roof holding a pan while a smiling clay weatherman presents a sunny forecast — reporting the problem instead of fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f16ddb46-369e-4f6b-b35b-29dc4d9c1ee3.png)](https://groas.com/post/i-don-t-need-another-ai-visibility-audit)
  ## [I Don’t Need Another AI Visibility Audit. Fix the Thing on Page 3.](https://groas.com/post/i-don-t-need-another-ai-visibility-audit)
  [October 20, 2026 • 10 min read](https://groas.com/post/i-don-t-need-another-ai-visibility-audit)

  [Written by Alexander Perelman](https://groas.com/post/i-don-t-need-another-ai-visibility-audit)
* [![A police lineup of identical mannequins with the centre spot empty, as an unseen buyer picks from the rest: your brand missing from AI's shortlist.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/55cdcbb6-1cac-42f0-8347-ef423680f1b3.png)](https://groas.com/post/swipe-file-48-buyer-prompts-to-paste-int)
  ## [48 Buyer Prompts That Show Where Your Brand Goes Missing in AI Search](https://groas.com/post/swipe-file-48-buyer-prompts-to-paste-int)
  [October 20, 2026 • 10 min read](https://groas.com/post/swipe-file-48-buyer-prompts-to-paste-int)

  [Written by Alexander Perelman](https://groas.com/post/swipe-file-48-buyer-prompts-to-paste-int)
* [![Tweezers lift one paragraph from a printed page as a solid blue tile, while surrounding paragraphs of loose metal letters spill apart.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f13b20ca-ee48-4629-bd4e-7ba8e31c1e2e.png)](https://groas.com/post/steal-these-page-blocks-12-copy-ready-se)
  ## [12 Copy-Ready Page Blocks Built to Stand Alone in AI Answers](https://groas.com/post/steal-these-page-blocks-12-copy-ready-se)
  [October 20, 2026 • 10 min read](https://groas.com/post/steal-these-page-blocks-12-copy-ready-se)

  [Written by Alexander Perelman](https://groas.com/post/steal-these-page-blocks-12-copy-ready-se)
* [![Cartoon: a vendor shows a founder a soaring chart while the 'PIPELINE' pipe behind her drips a single drop into an empty bucket.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4dad6861-9bc0-4547-80f8-1efd6f42d6b7.png)](https://groas.com/post/to-the-founder-about-to-sign-an-ai-visib)
  ## [To the Founder About to Sign an AI Visibility Contract](https://groas.com/post/to-the-founder-about-to-sign-an-ai-visib)
  [October 20, 2026 • 9 min read](https://groas.com/post/to-the-founder-about-to-sign-an-ai-visib)

  [Written by Alexander Perelman](https://groas.com/post/to-the-founder-about-to-sign-an-ai-visib)
* [![A card-catalogue drawer of pristine, dusty index cards with one plain dated card worn and thumbed from constant use, showing which page actually gets fetched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/618b85af-8b35-4de0-8785-10d73fd9517d.png)](https://groas.com/post/the-changelog-post-chatgpt-fetched-431-t)
  ## [The Google Ads Changelog ChatGPT Fetched 431 Times While Category Pages Drew Zero Live Fetches](https://groas.com/post/the-changelog-post-chatgpt-fetched-431-t)
  [October 20, 2026 • 9 min read](https://groas.com/post/the-changelog-post-chatgpt-fetched-431-t)

  [Written by Alexander Perelman](https://groas.com/post/the-changelog-post-chatgpt-fetched-431-t)
* [![Marble quotation marks sealed under a glass cloche while gold coins pile up outside it: money can't buy a place in the quoted answer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/155543c1-f2eb-4839-9193-46e62840cc06.png)](https://groas.com/post/how-google-decided-who-gets-quoted-a-dat)
  ## [From Featured Snippets to AI Overviews: How Google Made the Answer More Valuable Than the Click](https://groas.com/post/how-google-decided-who-gets-quoted-a-dat)
  [October 20, 2026 • 11 min read](https://groas.com/post/how-google-decided-who-gets-quoted-a-dat)

  [Written by Alexander Perelman](https://groas.com/post/how-google-decided-who-gets-quoted-a-dat)
* [![Cartoon: a team obsessively polishes a manuscript indoors, unaware a courier outside is blocked by a padlocked gate and a bouncer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e3ec3198-2b39-44d9-a676-46004a679ff2.png)](https://groas.com/post/the-ai-readability-pre-flight-checklist)
  ## [Before You Blame Your Content: 22 AI-Readability Checks](https://groas.com/post/the-ai-readability-pre-flight-checklist)
  [October 20, 2026 • 8 min read](https://groas.com/post/the-ai-readability-pre-flight-checklist)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-readability-pre-flight-checklist)

[1](https://groas.com/blog)[2](https://groas.com/blog/page/2)…[69](https://groas.com/blog/page/69)[Next](https://groas.com/blog/page/2)

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