---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 2)"
description: "My background includes Goldman Sachs and Stanford Computer Science. Page 2 of 77."
url: "https://groas.com/author/alexander-perelman/page/2"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

My background includes Goldman Sachs and Stanford Computer Science.

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Clay reporter with an empty notepad holds out a mic to a grinning plumber who answers only by pushing an $89 sign-up clipboard at her.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8bd12386-1a99-4e98-b13b-ebff0ef0b6fd.png)](https://groas.com/post/your-best-converting-ppc-landing-page-is)
  ## [The PPC Landing Page That Converts Clicks but Gives AI Overviews Nothing to Quote](https://groas.com/post/your-best-converting-ppc-landing-page-is)
  [October 20, 2026 • 11 min read](https://groas.com/post/your-best-converting-ppc-landing-page-is)

  [Written by Alexander Perelman](https://groas.com/post/your-best-converting-ppc-landing-page-is)
* [![Clay figure stands under a leaking roof holding a pan while a smiling clay weatherman presents a sunny forecast — reporting the problem instead of fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f16ddb46-369e-4f6b-b35b-29dc4d9c1ee3.png)](https://groas.com/post/i-don-t-need-another-ai-visibility-audit)
  ## [I Don’t Need Another AI Visibility Audit. Fix the Thing on Page 3.](https://groas.com/post/i-don-t-need-another-ai-visibility-audit)
  [October 20, 2026 • 10 min read](https://groas.com/post/i-don-t-need-another-ai-visibility-audit)

  [Written by Alexander Perelman](https://groas.com/post/i-don-t-need-another-ai-visibility-audit)
* [![A police lineup of identical mannequins with the centre spot empty, as an unseen buyer picks from the rest: your brand missing from AI's shortlist.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/55cdcbb6-1cac-42f0-8347-ef423680f1b3.png)](https://groas.com/post/swipe-file-48-buyer-prompts-to-paste-int)
  ## [48 Buyer Prompts That Show Where Your Brand Goes Missing in AI Search](https://groas.com/post/swipe-file-48-buyer-prompts-to-paste-int)
  [October 20, 2026 • 10 min read](https://groas.com/post/swipe-file-48-buyer-prompts-to-paste-int)

  [Written by Alexander Perelman](https://groas.com/post/swipe-file-48-buyer-prompts-to-paste-int)
* [![Tweezers lift one paragraph from a printed page as a solid blue tile, while surrounding paragraphs of loose metal letters spill apart.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f13b20ca-ee48-4629-bd4e-7ba8e31c1e2e.png)](https://groas.com/post/steal-these-page-blocks-12-copy-ready-se)
  ## [12 Copy-Ready Page Blocks Built to Stand Alone in AI Answers](https://groas.com/post/steal-these-page-blocks-12-copy-ready-se)
  [October 20, 2026 • 10 min read](https://groas.com/post/steal-these-page-blocks-12-copy-ready-se)

  [Written by Alexander Perelman](https://groas.com/post/steal-these-page-blocks-12-copy-ready-se)
* [![Cartoon: a vendor shows a founder a soaring chart while the 'PIPELINE' pipe behind her drips a single drop into an empty bucket.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4dad6861-9bc0-4547-80f8-1efd6f42d6b7.png)](https://groas.com/post/to-the-founder-about-to-sign-an-ai-visib)
  ## [To the Founder About to Sign an AI Visibility Contract](https://groas.com/post/to-the-founder-about-to-sign-an-ai-visib)
  [October 20, 2026 • 9 min read](https://groas.com/post/to-the-founder-about-to-sign-an-ai-visib)

  [Written by Alexander Perelman](https://groas.com/post/to-the-founder-about-to-sign-an-ai-visib)
* [![A card-catalogue drawer of pristine, dusty index cards with one plain dated card worn and thumbed from constant use, showing which page actually gets fetched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/618b85af-8b35-4de0-8785-10d73fd9517d.png)](https://groas.com/post/the-changelog-post-chatgpt-fetched-431-t)
  ## [The Google Ads Changelog ChatGPT Fetched 431 Times While Category Pages Drew Zero Live Fetches](https://groas.com/post/the-changelog-post-chatgpt-fetched-431-t)
  [October 20, 2026 • 9 min read](https://groas.com/post/the-changelog-post-chatgpt-fetched-431-t)

  [Written by Alexander Perelman](https://groas.com/post/the-changelog-post-chatgpt-fetched-431-t)
* [![Marble quotation marks sealed under a glass cloche while gold coins pile up outside it: money can't buy a place in the quoted answer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/155543c1-f2eb-4839-9193-46e62840cc06.png)](https://groas.com/post/how-google-decided-who-gets-quoted-a-dat)
  ## [From Featured Snippets to AI Overviews: How Google Made the Answer More Valuable Than the Click](https://groas.com/post/how-google-decided-who-gets-quoted-a-dat)
  [October 20, 2026 • 11 min read](https://groas.com/post/how-google-decided-who-gets-quoted-a-dat)

  [Written by Alexander Perelman](https://groas.com/post/how-google-decided-who-gets-quoted-a-dat)
* [![Cartoon: a team obsessively polishes a manuscript indoors, unaware a courier outside is blocked by a padlocked gate and a bouncer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e3ec3198-2b39-44d9-a676-46004a679ff2.png)](https://groas.com/post/the-ai-readability-pre-flight-checklist)
  ## [Before You Blame Your Content: 22 AI-Readability Checks](https://groas.com/post/the-ai-readability-pre-flight-checklist)
  [October 20, 2026 • 8 min read](https://groas.com/post/the-ai-readability-pre-flight-checklist)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-readability-pre-flight-checklist)
* [![Cartoon of a business owner offering cash at a library reference desk while the librarian points to the card catalogue: citations are earned, not bought.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c85f4ae2-cf8a-4740-9774-77b6d9599acb.png)](https://groas.com/post/search-ad-habits-that-backfire-when-you)
  ## [What PPC-Trained Owners Get Wrong About AI Citations](https://groas.com/post/search-ad-habits-that-backfire-when-you)
  [October 20, 2026 • 10 min read](https://groas.com/post/search-ad-habits-that-backfire-when-you)

  [Written by Alexander Perelman](https://groas.com/post/search-ad-habits-that-backfire-when-you)
* [![Tiny snowy model town: grand shops sit in untouched snow while footprints crowd one small shop, and a man with a clipboard surveys passers-by, facing away.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/afc225ea-c759-42f5-950b-a4f8016e6ba9.png)](https://groas.com/post/stop-buying-prompt-trackers-to-find-your)
  ## [Stop Buying Prompt Trackers to Find Your AI Content Gaps](https://groas.com/post/stop-buying-prompt-trackers-to-find-your)
  [October 20, 2026 • 9 min read](https://groas.com/post/stop-buying-prompt-trackers-to-find-your)

  [Written by Alexander Perelman](https://groas.com/post/stop-buying-prompt-trackers-to-find-your)
* [![Tiny workers on a tabletop model of a web page shove a glossy hero banner aside to install a plain answer sign and question-mark headings beneath the headline.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/61be4a6e-9c35-4941-a9b3-6700af53fc33.png)](https://groas.com/post/rebuild-one-landing-page-for-ai-overview)
  ## [Fix One PPC Landing Page for AI Overviews: Six Edits You Can Check Yourself](https://groas.com/post/rebuild-one-landing-page-for-ai-overview)
  [October 20, 2026 • 11 min read](https://groas.com/post/rebuild-one-landing-page-for-ai-overview)

  [Written by Alexander Perelman](https://groas.com/post/rebuild-one-landing-page-for-ai-overview)
* [![A polished brass thermometer reading near zero, fed by a coin meter, on a frost-covered wall: paying rent to measure the cold instead of fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/70260abd-9b30-4a08-a71d-0aa288247b3c.png)](https://groas.com/post/your-ai-visibility-score-is-the-new-qual)
  ## [Your AI Visibility Score Is Quality Score All Over Again](https://groas.com/post/your-ai-visibility-score-is-the-new-qual)
  [October 20, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-score-is-the-new-qual)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-score-is-the-new-qual)
* [![Tiny model town: a reporter takes notes from a messy notice board while a sleek, windowless pavilion with only a 'Book a Demo' door stands ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2d4a208e-94d5-42ac-86f8-5ede9207dbcb.png)](https://groas.com/post/an-open-letter-to-the-business-owner-who-2)
  ## [An Open Letter to the Owner Whose Best Landing Page AI Overviews Can’t Quote](https://groas.com/post/an-open-letter-to-the-business-owner-who-2)
  [October 20, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-business-owner-who-2)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-business-owner-who-2)
* [![An engineer finds a padlock chained to a jet's wheel while the pilot polishes the windscreen, as polishing copy is useless if crawlers are locked out.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/024727cf-c2f6-4eec-bf96-55f9a446de26.png)](https://groas.com/post/the-ai-crawlability-pre-flight-24-checks)
  ## [The AI Crawlability Pre-Flight: 24 Checks Before You Rewrite a Page](https://groas.com/post/the-ai-crawlability-pre-flight-24-checks)
  [October 20, 2026 • 10 min read](https://groas.com/post/the-ai-crawlability-pre-flight-24-checks)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-crawlability-pre-flight-24-checks)
* [![Two identical basil plants grown to the same height, one beside a fancy brass watering can, the other an untouched holdout, both watered by a leaking roof.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/39d3b042-949f-4273-97ac-9cdf897bf8ab.png)](https://groas.com/post/the-holdout-test-how-to-tell-in-six-week)
  ## [The Six-Week Holdout Test for AI Overview Software](https://groas.com/post/the-holdout-test-how-to-tell-in-six-week)
  [October 20, 2026 • 11 min read](https://groas.com/post/the-holdout-test-how-to-tell-in-six-week)

  [Written by Alexander Perelman](https://groas.com/post/the-holdout-test-how-to-tell-in-six-week)
* [![Tiny model market square where blue "Sponsored" billboards rise over stalls while a figure with a clipboard counts the open stalls that remain.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d5285450-2111-4c15-801c-59980666321c.png)](https://groas.com/post/are-ads-crowding-out-your-ai-overview-ci)
  ## [Are Ads Crowding Out Your AI Citations? Run This 90-Day Query Test](https://groas.com/post/are-ads-crowding-out-your-ai-overview-ci)
  [October 20, 2026 • 11 min read](https://groas.com/post/are-ads-crowding-out-your-ai-overview-ci)

  [Written by Alexander Perelman](https://groas.com/post/are-ads-crowding-out-your-ai-overview-ci)
* [![An expired parking meter stands beside a thriving oak sapling tagged '\[1\]': paid placement runs out, while an earned citation keeps growing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/aa9e1943-5145-47c2-be33-a6a5eeee0ab2.png)](https://groas.com/post/buy-the-ai-overview-ad-or-earn-the-citat)
  ## [AI Overview Ads vs. Earned Citations: Which Deserves Your Next Search Dollar?](https://groas.com/post/buy-the-ai-overview-ad-or-earn-the-citat)
  [October 20, 2026 • 11 min read](https://groas.com/post/buy-the-ai-overview-ad-or-earn-the-citat)

  [Written by Alexander Perelman](https://groas.com/post/buy-the-ai-overview-ad-or-earn-the-citat)
* [![Miniature movers stack fine furniture outside a showroom whose door is bricked shut: good content piling up where no visitor can get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a351b684-3f64-40e5-96cd-a7e616ade69f.png)](https://groas.com/post/postmortem-how-a-business-goes-invisible)
  ## [Postmortem: The Access Failure Behind a Brand’s Absence From AI Answers](https://groas.com/post/postmortem-how-a-business-goes-invisible)
  [October 20, 2026 • 9 min read](https://groas.com/post/postmortem-how-a-business-goes-invisible)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-business-goes-invisible)
* [![Tiny businessman behind a giant '34%' sign with an up arrow on a model street, finding it's just a plywood facade propped up by braces.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a0b176a3-98cb-4dfe-87a3-0342394fe6bd.png)](https://groas.com/post/the-ai-visibility-glossary-for-people-wh-2)
  ## [The AI Visibility Glossary for Google Ads People: 21 Terms and the Numbers Vendors Inflate](https://groas.com/post/the-ai-visibility-glossary-for-people-wh-2)
  [October 20, 2026 • 10 min read](https://groas.com/post/the-ai-visibility-glossary-for-people-wh-2)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-glossary-for-people-wh-2)
* [![Cartoon of a man in a sinking rowboat admiring a fancy water-level gauge while ignoring the bucket at his feet, as a salesman gives a thumbs-up.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0664b3a1-af2d-4206-b60f-92b3004fbbc3.png)](https://groas.com/post/ai-search-visibility-tools-ranked-by-whe)
  ## [AI Search Visibility Tools, Ranked by What They Actually Change](https://groas.com/post/ai-search-visibility-tools-ranked-by-whe)
  [October 20, 2026 • 11 min read](https://groas.com/post/ai-search-visibility-tools-ranked-by-whe)

  [Written by Alexander Perelman](https://groas.com/post/ai-search-visibility-tools-ranked-by-whe)
* [![A toy crane lifts one complete apartment unit, with its own door and lit window, out of a model building, showing a page block that works on its own.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/37f3a904-9a18-4ba5-80af-b09e16bb778d.png)](https://groas.com/post/swipe-file-14-copy-ready-page-blocks-ai)
  ## [Swipe File: 14 Page Blocks Built to Stand Alone in AI Answers](https://groas.com/post/swipe-file-14-copy-ready-page-blocks-ai)
  [October 20, 2026 • 10 min read](https://groas.com/post/swipe-file-14-copy-ready-page-blocks-ai)

  [Written by Alexander Perelman](https://groas.com/post/swipe-file-14-copy-ready-page-blocks-ai)
* [![Tabletop model of a tiny cottage flying a "\[1\]" citation flag, boxed in by rising billboard towers labelled "Sponsored" as cranes build more.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3e9c137f-5a48-4e06-bfc3-797089018ddf.png)](https://groas.com/post/from-ten-blue-links-to-ads-in-llms-a-dat)
  ## [From Free Citations to Ads in AI Answers: The 2022–2026 Timeline](https://groas.com/post/from-ten-blue-links-to-ads-in-llms-a-dat)
  [October 20, 2026 • 11 min read](https://groas.com/post/from-ten-blue-links-to-ads-in-llms-a-dat)

  [Written by Alexander Perelman](https://groas.com/post/from-ten-blue-links-to-ads-in-llms-a-dat)
* [![Clay shopkeeper polishes a gleaming window display while couriers bump into the shop's boarded, padlocked door: polish is useless if visitors can't get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/01b0e9b1-d0fd-4e56-a0c7-96a70a8c73f3.png)](https://groas.com/post/your-ai-visibility-questions-answered-bl)
  ## [AI Visibility Questions, Answered Bluntly: Citations, Content Gaps, Bot Access and DIY Tracking](https://groas.com/post/your-ai-visibility-questions-answered-bl)
  [October 20, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-questions-answered-bl)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-questions-answered-bl)
* [![A security camera clamped to a dripping tap records the leak while an unused wrench lies in the puddle: watching the problem instead of fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/216012a9-f4e6-4bc3-8cf1-6f6b55b05500.png)](https://groas.com/post/teardown-the-get-featured-in-ai-overview)
  ## [Teardown: Does an AI Overview Feature Page Fix Your Pages or Just Watch Them?](https://groas.com/post/teardown-the-get-featured-in-ai-overview)
  [October 20, 2026 • 10 min read](https://groas.com/post/teardown-the-get-featured-in-ai-overview)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-get-featured-in-ai-overview)

[Previous](https://groas.com/author/alexander-perelman)[1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)[3](https://groas.com/author/alexander-perelman/page/3)…[77](https://groas.com/author/alexander-perelman/page/77)[Next](https://groas.com/author/alexander-perelman/page/3)

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