--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog" description: "My background includes Goldman Sachs and Stanford Computer Science." url: "https://groas.com/author/alexander-perelman" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas My background includes Goldman Sachs and Stanford Computer Science. [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [Does Comparison Content Affect AEO Rankings and AI Citations?](https://groas.com/post/comparison-content-aeo-rankings-guide) [October 23, 2026 • 5 min read](https://groas.com/post/comparison-content-aeo-rankings-guide) [Written by Alexander Perelman](https://groas.com/post/comparison-content-aeo-rankings-guide) * ## [How Does Comparison Content Affect AEO Rankings and AI Citations?](https://groas.com/post/how-comparison-content-affects-aeo-rankings) [October 23, 2026 • 6 min read](https://groas.com/post/how-comparison-content-affects-aeo-rankings) [Written by Alexander Perelman](https://groas.com/post/how-comparison-content-affects-aeo-rankings) * ## [How Competitive SaaS Brands Move From Page Two to Page One Organically](https://groas.com/post/competitive-saas-organic-visibility-guide) [October 22, 2026 • 4 min read](https://groas.com/post/competitive-saas-organic-visibility-guide) [Written by Alexander Perelman](https://groas.com/post/competitive-saas-organic-visibility-guide) * ## [How to Switch Google Ads Agencies Without Losing Performance](https://groas.com/post/switch-google-ads-agency-without-losing-performance) [October 22, 2026 • 4 min read](https://groas.com/post/switch-google-ads-agency-without-losing-performance) [Written by Alexander Perelman](https://groas.com/post/switch-google-ads-agency-without-losing-performance) * ## [What Is a Knowledge Graph and Why Does It Matter for AI Visibility?](https://groas.com/post/what-is-knowledge-graph-ai-visibility) [October 21, 2026 • 4 min read](https://groas.com/post/what-is-knowledge-graph-ai-visibility) [Written by Alexander Perelman](https://groas.com/post/what-is-knowledge-graph-ai-visibility) * ## [Google Core Updates and Helpful Content Guidelines: What They Mean for AI Visibility in 2026](https://groas.com/post/google-core-updates-helpful-content-ai-visibility) [October 21, 2026 • 7 min read](https://groas.com/post/google-core-updates-helpful-content-ai-visibility) [Written by Alexander Perelman](https://groas.com/post/google-core-updates-helpful-content-ai-visibility) * [![A claw machine lifts one page with a highlighted paragraph from a pile, while another page sits padlocked in a box the claw can't reach.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/334f9f26-eee4-43e3-8072-df225d11b49f.png)](https://groas.com/post/why-chatgpt-cites-your-competitor-and-no) ## [Why ChatGPT Cites Your Competitor: The Retrieval Event Behind Every Answer](https://groas.com/post/why-chatgpt-cites-your-competitor-and-no) [October 21, 2026 • 10 min read](https://groas.com/post/why-chatgpt-cites-your-competitor-and-no) [Written by Alexander Perelman](https://groas.com/post/why-chatgpt-cites-your-competitor-and-no) * [![Five identical cracked fortune cookies in a row, only two slips marked with a red star: the same question gives different answers each time.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b6253a94-c05a-4d2b-af50-45a32e6216cf.png)](https://groas.com/post/prompt-spreadsheets-vs-tracking-dashboar) ## [AI Visibility: Prompt Spreadsheets vs Dashboards vs Crawler Logs](https://groas.com/post/prompt-spreadsheets-vs-tracking-dashboar) [October 21, 2026 • 11 min read](https://groas.com/post/prompt-spreadsheets-vs-tracking-dashboar) [Written by Alexander Perelman](https://groas.com/post/prompt-spreadsheets-vs-tracking-dashboar) * [![Cartoon of a beaming doctor showing a sick patient a fancy gold thermometer, cheering a fever of 18%, while the medicine cabinet behind him stays padlocked.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6ba5eaff-b05d-436c-9d0c-b38e1b6bb469.png)](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-5) ## [AI Visibility Tools Ranked: Which Ones Show You the Prompt, the Competitor, and the Fix?](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-5) [October 21, 2026 • 11 min read](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-5) [Written by Alexander Perelman](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-5) * [![A tiny model town at night where couriers ignore glossy showrooms and queue at a humble kiosk of dated slips, the plain reference page bots actually fetch.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/24617c1b-e14c-47f1-bef2-dbe544cb66d0.png)](https://groas.com/post/thirty-days-of-bot-logs-the-page-chatgpt) ## [Thirty Days of Bot Logs: The Changelog ChatGPT Kept Fetching](https://groas.com/post/thirty-days-of-bot-logs-the-page-chatgpt) [October 21, 2026 • 9 min read](https://groas.com/post/thirty-days-of-bot-logs-the-page-chatgpt) [Written by Alexander Perelman](https://groas.com/post/thirty-days-of-bot-logs-the-page-chatgpt) * [![Model parking lot where workers paint 'PAID' on every bay near a shop door while one small car grabs the last free spot, as paid ads crowd out free citations.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/240b4fa2-af31-42ee-aba4-bbfa17d60bf7.png)](https://groas.com/post/ads-are-coming-to-every-ai-answer-by-202) ## [AI Ads Will Crowd the Free Citation Slot: Five Predictions for 2027](https://groas.com/post/ads-are-coming-to-every-ai-answer-by-202) [October 21, 2026 • 10 min read](https://groas.com/post/ads-are-coming-to-every-ai-answer-by-202) [Written by Alexander Perelman](https://groas.com/post/ads-are-coming-to-every-ai-answer-by-202) * [![A polished brass tap stays dry over an empty basin because the pipe feeding it is padlocked shut: perfecting the outlet is useless when the supply is blocked.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f4ff6397-565e-4e08-ba3f-a6820c29a2e8.png)](https://groas.com/post/how-an-ai-assistant-actually-reaches-you) ## [AI Visibility Starts at the Fetch: Where the Chain Breaks](https://groas.com/post/how-an-ai-assistant-actually-reaches-you) [October 21, 2026 • 10 min read](https://groas.com/post/how-an-ai-assistant-actually-reaches-you) [Written by Alexander Perelman](https://groas.com/post/how-an-ai-assistant-actually-reaches-you) * [![Clay marketer frantically cranks a red BID dial bolted to a library card catalog, coins spilling, while a calm librarian pulls a card from another drawer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/42b63e4d-5bdc-488d-a723-9796921bd1b3.png)](https://groas.com/post/what-i-got-wrong-about-getting-cited-by) ## [7 PPC Instincts That Get AI Citations Wrong](https://groas.com/post/what-i-got-wrong-about-getting-cited-by) [October 21, 2026 • 9 min read](https://groas.com/post/what-i-got-wrong-about-getting-cited-by) [Written by Alexander Perelman](https://groas.com/post/what-i-got-wrong-about-getting-cited-by) * [![A lavish gold-embossed leather report casts its shadow over a blank, untouched page: a costly account of the problem, with none of the work done.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ecfc11e1-85ca-4af7-8321-e3eb3e6dd339.png)](https://groas.com/post/aeo-agency-vs-in-house-monitoring-vs-don) ## [AEO Agency vs In-House Monitoring vs Done-for-You: What Ships for the Money?](https://groas.com/post/aeo-agency-vs-in-house-monitoring-vs-don) [October 21, 2026 • 10 min read](https://groas.com/post/aeo-agency-vs-in-house-monitoring-vs-don) [Written by Alexander Perelman](https://groas.com/post/aeo-agency-vs-in-house-monitoring-vs-don) * [![A watering can pours copper coins mostly onto fast-wilting cress and only a trickle onto a slow oak sapling: one budget, two engines with different needs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d75ab957-2ac4-43a7-ba9e-19e3f981aa5b.png)](https://groas.com/post/chatgpt-and-perplexity-vs-google-ai-over) ## [ChatGPT and Perplexity vs. Google AI Overviews: Which Gets Your Content Budget First?](https://groas.com/post/chatgpt-and-perplexity-vs-google-ai-over) [October 21, 2026 • 11 min read](https://groas.com/post/chatgpt-and-perplexity-vs-google-ai-over) [Written by Alexander Perelman](https://groas.com/post/chatgpt-and-perplexity-vs-google-ai-over) * [![A clay shop owner frantically repaints his storefront over one Polaroid of a rival, ignoring a line of photos behind him where his shop appears in most.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/10577784-75fd-45c9-bfd5-0aa833d51aae.png)](https://groas.com/post/getting-your-business-cited-by-chatgpt-a) ## [7 Search Habits That Waste Your First Three Months of AI Citation Work](https://groas.com/post/getting-your-business-cited-by-chatgpt-a) [October 21, 2026 • 10 min read](https://groas.com/post/getting-your-business-cited-by-chatgpt-a) [Written by Alexander Perelman](https://groas.com/post/getting-your-business-cited-by-chatgpt-a) * [![Tiny model workers polish a perfect shopfront while a courier is stopped at a red barrier before the door, so all that polish never gets delivered.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/91c9ed52-e39e-46c1-8278-494220ea94b3.png)](https://groas.com/post/the-technical-seo-fixes-that-actually-ma) ## [AI Visibility Audits: Fix What Bots Can’t Fetch, Read or Quote](https://groas.com/post/the-technical-seo-fixes-that-actually-ma) [October 21, 2026 • 9 min read](https://groas.com/post/the-technical-seo-fixes-that-actually-ma) [Written by Alexander Perelman](https://groas.com/post/the-technical-seo-fixes-that-actually-ma) * ## [The Agency AEO Buying Checklist: 21 Questions That Protect Your Retainer Margin](https://groas.com/post/the-aeo-platform-buying-checklist-for-ag) [October 21, 2026 • 9 min read](https://groas.com/post/the-aeo-platform-buying-checklist-for-ag) [Written by Alexander Perelman](https://groas.com/post/the-aeo-platform-buying-checklist-for-ag) * [![Tabletop paper model where three page figures fail at different points—a locked gate, a wrong turn, and a podium where a hand picks another page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/120be71a-77c6-4d6b-bfac-bef1cf32f46d.png)](https://groas.com/post/why-ai-doesn-t-cite-you-the-three-gaps-b) ## [Why AI Search Doesn’t Cite You: Three Different Gaps, Three Different Fixes](https://groas.com/post/why-ai-doesn-t-cite-you-the-three-gaps-b) [October 21, 2026 • 10 min read](https://groas.com/post/why-ai-doesn-t-cite-you-the-three-gaps-b) [Written by Alexander Perelman](https://groas.com/post/why-ai-doesn-t-cite-you-the-three-gaps-b) * [![An antique cash register with an empty open drawer prints a long receipt showing only a soaring trend line: plenty of charted activity, no money.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1802f6e7-7460-41a6-ad87-b064ae28ce4f.png)](https://groas.com/post/stop-measuring-ai-share-of-voice-it-s-th) ## [Stop Measuring AI Share of Voice. Measure What Reaches Buyers.](https://groas.com/post/stop-measuring-ai-share-of-voice-it-s-th) [October 21, 2026 • 10 min read](https://groas.com/post/stop-measuring-ai-share-of-voice-it-s-th) [Written by Alexander Perelman](https://groas.com/post/stop-measuring-ai-share-of-voice-it-s-th) * ## [Are AI Overviews Hurting My Google Ads Efficiency? Ads in AI Overviews and LLMs Explained](https://groas.com/post/ai-overviews-ads-efficiency-impact-faq) [October 20, 2026 • 6 min read](https://groas.com/post/ai-overviews-ads-efficiency-impact-faq) [Written by Alexander Perelman](https://groas.com/post/ai-overviews-ads-efficiency-impact-faq) * ## [White-Label AEO Reporting: Fixing Common Challenges and Moving From Monthly PDFs to Real-Time Visibility](https://groas.com/post/white-label-aeo-reporting-realtime-challenges) [October 20, 2026 • 6 min read](https://groas.com/post/white-label-aeo-reporting-realtime-challenges) [Written by Alexander Perelman](https://groas.com/post/white-label-aeo-reporting-realtime-challenges) * ## [AI Overview Dashboard vs. DIY vs. Done-for-You: Who Actually Changes the Page?](https://groas.com/post/dashboard-agency-or-doing-it-yourself-wh) [October 20, 2026 • 11 min read](https://groas.com/post/dashboard-agency-or-doing-it-yourself-wh) [Written by Alexander Perelman](https://groas.com/post/dashboard-agency-or-doing-it-yourself-wh) * [![Tiny prospectors pan a stream of shredded receipts for gold question-mark nuggets and sort them into ranked crates, buyer questions mined from your own data.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/22663f69-ca4b-4f29-9bd4-284440392b8b.png)](https://groas.com/post/your-google-ads-search-terms-report-is-a) ## [Turn Google Ads Search Terms Into a Ranked AI Citation Gap List](https://groas.com/post/your-google-ads-search-terms-report-is-a) [October 20, 2026 • 10 min read](https://groas.com/post/your-google-ads-search-terms-report-is-a) [Written by Alexander Perelman](https://groas.com/post/your-google-ads-search-terms-report-is-a) [1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)…[77](https://groas.com/author/alexander-perelman/page/77)[Next](https://groas.com/author/alexander-perelman/page/2) ## Structured data ```json 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